Category: Social Media

You no doubt have noticed lately how video is becoming a major of part social media. In fact, video content is now the biggest driving force for all online traffic, accounting for up to 74% of internet traffic last year. [source]

Facebook and other major social networks are continually optimizing their platforms for video content. New features and ways to display video have been developed across each major social network. Previously unrealistic features like live video, 360 videos, even virtual reality and augmented reality are now becoming a reality.

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Are you considering a new career in social media or simply researching the salary you could be making in today’s job market? If so, it’s important to recognize that not all social media marketing job titles are created equal. With the right skill-set and positioning, you could earn twice as much per year just by choosing one title over the other. And much like optimizing websites for search, optimizing your career means selecting the right keywords for your resume and job search. In this post, we’re going to look at the top 12 social media jobs for marketers. Continue with reading

We all agree social media provides limitless marketing potential for our businesses. We can quickly share important information to our customers, promote our products and services, host events and webinars, offer special promotions or even just simply engage with our customers and build strong, meaningful relationships.

But with all this potential, comes great responsibility. It’s easy to sometimes forget the importance of quality assurance when it comes to social media marketing. Did we check spelling? Did that link we just posted get botched and is now sending people to a 404? Did we just alienate half our audience by posting something extremely controversial?

We need to review each and every message we intend to publish in order to prevent a dooms-day social media scenario. Below are 10 of the most common social media no-no’s.

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Marketing strategies that worked well in the past aren’t converting like they used to. 2018 is all about the influencer. If you sell any product or service, but particularly e-commerce or brick-and-mortar retail products, you need to partner with someone who has the attention of your niche. Understanding the nuances of influencer relations and how to embark on an influencer marketing journey could be more attainable and more essential than you might think.

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Finding new and creative ways to get more, real Instagram followers can be difficult because most articles on the topic recycle the same outdated ideas over and over again. Not so with this article. Today, I give you 10 fresh ideas you can use to get more, real Instagram followers. By the way, a lot of these ideas can be used on other social media platforms as well.

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The first big step in the repeal of net neutrality took place when FCC Chairman Ajit Pai’s plan to dismantle Net Neutrality was approved. While this has a number of wide-ranging consequences for everyone who uses the Internet, the repeal of Net Neutrality could have a number of far-reaching consequences for those working in social media.

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With social media sites constantly updating and evolving, it is sometimes difficult to stay up to date with the latest recommended posting guidelines for each site. The most common question from users is typically about recommended image sizes. So for 2018, the Postradamus team has decided to maintain a social media image size list. Check back frequently to make sure you’re getting the most out of your photo posts.

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We recently reached out to the friendly chaps at Big Slate Media, a Knoxville-based digital marketing agency.

We got an inside look into the operations of an established social media agency, learned what it is that makes them thrive, and how their philosophy helps them have not only successful, but happy clients as well.

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How can I manage various social media accounts and not burn out in the meantime?

How to remain innovative with my client’s content and keeps their pages engaging?

If you’ve found yourself asking these questions or if you’re looking for tips to stay original, we’ve got you covered.

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Boasting 700 million monthly active users, Instagram has become a viable marketing channel for brands to boost awareness, grow their following, and promote their products and services.

Since more users are leveraging social media as a way to discover, connect and engage with brands, advertising on Instagram is a must if you desire to reach today’s consumer.

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