How Much Time Should Your Business Spend on Social Media?
Social media marketing has the potential for immense success and smaller businesses can especially benefit from the various, affordable ways to reach out to their target audience and engage in customer service.
At the same time, a simple brand presence on your favorite social media network is not nearly enough. Successful marketing in this environment requires a significant and consistent time investment.
How much time should you spend on social media to market your business?
The answer depends on a number of variables. Still, understanding these variables, and knowing which of them to prioritize, can give you a better idea of how to plan your time for maximum marketing success.