Author: Nate S.

Are you considering a new career in social media or simply researching the salary you could be making in today’s job market? If so, it’s important to recognize that not all social media marketing job titles are created equal. With the right skill-set and positioning, you could earn twice as much per year just by choosing one title over the other. And much like optimizing websites for search, optimizing your career means selecting the right keywords for your resume and job search. In this post, we’re going to look at the top 12 social media jobs for marketers. Continue with reading

We all agree social media provides limitless marketing potential for our businesses. We can quickly share important information to our customers, promote our products and services, host events and webinars, offer special promotions or even just simply engage with our customers and build strong, meaningful relationships.

But with all this potential, comes great responsibility. It’s easy to sometimes forget the importance of quality assurance when it comes to social media marketing. Did we check spelling? Did that link we just posted get botched and is now sending people to a 404? Did we just alienate half our audience by posting something extremely controversial?

We need to review each and every message we intend to publish in order to prevent a dooms-day social media scenario. Below are 10 of the most common social media no-no’s.

Continue with reading

Marketing strategies that worked well in the past aren’t converting like they used to. 2018 is all about the influencer. If you sell any product or service, but particularly e-commerce or brick-and-mortar retail products, you need to partner with someone who has the attention of your niche. Understanding the nuances of influencer relations and how to embark on an influencer marketing journey could be more attainable and more essential than you might think.

Continue with reading

We recently reached out to the friendly chaps at Big Slate Media, a Knoxville-based digital marketing agency.

We got an inside look into the operations of an established social media agency, learned what it is that makes them thrive, and how their philosophy helps them have not only successful, but happy clients as well.

Continue with reading

How can I manage various social media accounts and not burn out in the meantime?

How to remain innovative with my client’s content and keeps their pages engaging?

If you’ve found yourself asking these questions or if you’re looking for tips to stay original, we’ve got you covered.

Continue with reading

Boasting 700 million monthly active users, Instagram has become a viable marketing channel for brands to boost awareness, grow their following, and promote their products and services.

Since more users are leveraging social media as a way to discover, connect and engage with brands, advertising on Instagram is a must if you desire to reach today’s consumer.

Continue with reading

No matter what kind of company you are, videos provide a wonderful way to connect to your customers. Whether you’re Periscoping around the office or choose to hire a team of corporate videographers, your video marketing strategy is sure to delight customers and increase your conversions.

Continue with reading

Evergreen content offers real benefits to your content marketing strategy, outperforming many content topics and other strategies.

You see, the success of your content strategy rests in the ability to publish quality-rich content that lasts. Evergreen content stands the test of time as it will always be relevant to your industry and audience.

Continue with reading

It’s 9:00 at night, and you’re still working. After you finish the work you’re doing for a client, you need to schedule the rest of the week’s social media posts, balance the books, respond to e-mails, and check your voicemail, which is nearly full.

Almost all business owners and entrepreneurs have been there – when you’re growing a new business, there just aren’t enough hours in a day to tackle your perpetually growing to-do list.

Some help would be great, but you don’t have the budget to hire someone as an assistant, and the workload can be unpredictable.

Continue with reading