Facebook Chatbots: the Sales and Support Side

Facebook Messenger Chatbots

Facebook is transforming the way companies are able to interact with consumers. Since April 2016, Facebook Messenger has offered a bot platform. The platform not only allows bots on it, but Facebook is enabling anyone to use their Application Programming Interface to build their very own, unique chatbot that can interact with Facebook Messenger users. And companies and individuals have quickly jumped on the bot-wagon. Just three months after the initiative was launched, 18,000 bots had been created. Due to this popularity, Facebook is planning on expanding the chatbot platform to allow for group chatbots. Continue with reading

Lenses – An Expensive but Viral Marketing Option from Snapchat

Snapchat was valued at between $20 billion and $25 billion at its IPO earlier this year. Since then, the company has been striving to justify this valuation by increasing profit and earning potential.

With 158 million daily active users, Snapchat’s greatest asset is its advertising reach, particularly because its most engaged users fall into the desirable millennial demographic. Continue with reading

Important changes to Postradamus

Here’s what we came up with for April Fool’s…

According to a study by Cisco Systems Inc, more than 84% of internet communication will be visual by 2018. In the social media world, this means Text and Link posts are on their way out (very soon!) and only Photo and Video posts will remain. For this reason (and in an effort to continue to innovate and stay ahead of competing social media tools) today I am excited to announce the removal of the ability to add/edit text for posts in your lists. Continue with reading

Publish to LinkedIn, Fix sending errors, Plans changed

Today, i’m excited to announce many new features, bug fixes and improvements to Postradamus. The updates that were added this morning have been many weeks in the making.

In the past we have always listed updates (big or small) in the Postradamus dashboard, and will continue to do so. However, going forward, any big changes we’ll also include here at the blog.

Continue with reading

Google+ for Social Media Marketers – Is It Worth Your Time?

Do a quick google search for “Google+ dead” and you’ll find articles dating all the way back to 2011 (when the platform first launched) to today in 2017. For one, it makes for a good headline, doesn’t it? “Is Google+ Dead?” To be fair, it’s a good question that hundreds of critics and marketing experts have been trying to answer.

One author would write about it being dead and hundreds would chastise the author for all reasons why it wasn’t dead. Another author would write that it’s alive and well and, you guessed it, people would write in saying “It’s dead. Give it up already. Don’t waste your time!” There seems to be no consensus, so I decided it was time to take a closer look at this question.

Continue with reading

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