Guide to Ideal Social Media Image Sizes in 2018

With social media sites constantly updating and evolving, it is sometimes difficult to stay up to date with the latest recommended posting guidelines for each site. The most common question from users is typically about recommended image sizes. So for 2018, the Postradamus team has decided to maintain a social media image size list. Check back frequently to make sure you’re getting the most out of your photo posts. Continue with reading

Why You Need to Hire a Virtual Assistant

Virtual Assistant working at a desk behind a computer

It’s 9:00 at night, and you’re still working. After you finish the work you’re doing for a client, you need to schedule the rest of the week’s social media posts, balance the books, respond to e-mails, and check your voicemail, which is nearly full.

Almost all business owners and entrepreneurs have been there – when you’re growing a new business, there just aren’t enough hours in a day to tackle your perpetually growing to-do list.

Some help would be great, but you don’t have the budget to hire someone as an assistant, and the workload can be unpredictable. Continue with reading

How Much Time Should Your Business Spend on Social Media?

Silhouettes of people standing under large stopwatches

Social media marketing has the potential for immense success and smaller businesses can especially benefit from the various, affordable ways to reach out to their target audience and engage in customer service.

At the same time, a simple brand presence on your favorite social media network is not nearly enough. Successful marketing in this environment requires a significant and consistent time investment.

How much time should you spend on social media to market your business?

The answer depends on a number of variables. Still, understanding these variables, and knowing which of them to prioritize, can give you a better idea of how to plan your time for maximum marketing success. Continue with reading

Making Your Audience Care: How to Market Dull/Boring Brands

Bored girl

We now have merely a few hundred years of data and experience to assist us in evaluating the most effective and useful marketing methods. That includes marketing for brands that are less than exciting.

One thing we’ve learned in all that time is that using a variety of techniques and methods is always a good idea.

From self-help content to information loaded marketing strategies, every type of marketing content can have its place and purpose.

That includes storytelling, arguably one of the oldest methods of communication and marketing. Storytelling is also a great vehicle to get you past the hurdle of working in a dull industry. Continue with reading

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